I’m Kayla. I run a tiny agency and also sell a small video course. I’ve used both Kartra and GoHighLevel for real clients and for my own stuff. I didn’t just poke around. I ran full campaigns on each one for months. And you know what? They’re both good—but for different kinds of work.
For an official apples-to-apples feature checklist, Kartra itself posts a detailed Kartra vs GoHighLevel comparison you can scan as well.
If you’d like to peek at my complete notebook of wins, hiccups, and screenshots, I’ve collected them in this deeper write-up of my real hands-on Kartra vs. GoHighLevel comparison.
Let me explain, and I’ll share what actually happened when I used them.
Quick gut check: who each one fits
- If you sell a course or coaching and want one home for it: Kartra felt smoother.
- If you serve many clients and need calls, text, and pipelines: GoHighLevel won for me.
- If you hate tech setup: Kartra is easier on day one.
- If you love control and automations across brands: GoHighLevel is a machine.
If you’d rather hear the other side’s take, HighLevel put together its own HighLevel vs Kartra write-up that digs into many of the same points from their perspective.
I’ll back that up with real stories.
Story 1: My course launch on Kartra
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Before we move on, some readers ask how Kartra compares to other funnel builders beyond GoHighLevel. If that’s you, I tell the whole tale—good, gaps, and “oh wow” moments—in this ClickFunnels vs. Kartra side-by-side.
Story 2: A local gym campaign on GoHighLevel
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Wondering how GoHighLevel stacks up when the opponent is a heavyweight CRM like Salesforce instead of Kartra? I ran that test, too, and spilled the beans in my GoHighLevel vs. Salesforce field story.
While mapping that gym's nurture flow, I went hunting for real-world examples outside the marketing-tech bubble. One standout illustration of a premium, trust-driven funnel is this in-depth look at Elite Singles—skim it and you'll pick up concrete ideas on messaging, segmentation, and conversion cues that any service-based business can borrow.
For a more boots-on-the-ground, local-SEO example, think about a neighborhood massage studio that survives purely on walk-in traffic and last-minute bookings. The short but revealing breakdown at Rubmaps San Fernando unpacks how tight geo-targeted keywords, user-generated reviews, and simple click-to-call CTAs can drive a steady stream of high-intent leads—perfect swipeable intel if you’re building HighLevel pipelines for mom-and-pop service businesses.
The feel of each tool (in plain words)
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